When YFN Lucci says “Everyday We Lit,” believe that. The Atlanta rapper stopped by Mass Appeal Manor at SXSW and wasted no time before rolling up a fat blunt. Lucci’s been on a roll ever since signing with Think It’s A Game Entertainment back in 2014. The grind paid off with last month’s star-studded debut album Ray Ray from Summerhill. As he sparked the OG kush, Lucci reminisced back on smoking his first blunt with his cousin. Find out his favorite strains and how he satisfies his munchies the “Boss Life” way—with a fried lobster platter at Magic City. “You weren’t born with the money,” Lucci says. “We got up out of there, now we livin’ lavish.”
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.