As the Atlanta Hip Hop Day Festival draws near, there’s a buzz of excitement among artists and music enthusiasts. The festival not only promises a celebration of hip hop culture but also presents an exclusive opportunity for artists to connect with industry insiders. One such luminary attending the event is the esteemed music executive, Big Heff, whose illustrious career has left an indelible mark on the industry.
Big Heff, also known as Quincy Taylor, is a self-made music executive whose journey in the music industry began in 2001 with Land speed Records. He quickly rose through the ranks, showcasing his talents as a promotions manager for Big Proof of the Multi-platinum Group D12 from Shady Records in 2003. This experience laid the foundation for his future endeavors, where he would go on to work with multi-platinum musicians, major record labels, and orchestrate international tours.
In 2004, Big Heff founded ITW Marketing, a boutique firm specializing in brand awareness for renowned companies like EA Sports, T-Mobile, Toyota Scion, Jump Mobile, Cricket Communications, and many more. His strategic approach and keen understanding of the industry garnered widespread recognition, earning him the reputation of a marketing maven.
In 2005, he joined E1 Music (Koch Records) as the Ohio Valley Representative, where he played a pivotal role in branding artists such as Jim Jones, BG (formerly of Cash Money), Slim Thug, Obie Trice, DJ Khaled, and others. His ability to build connections and promote talent solidified his position as a go-to figure in the music scene.
As an advocate for regional artists, Big Heff initiated the Ohio Hip Hop Awards & Music Conference in 2006. This groundbreaking event aimed to raise awareness of the Ohio Valley Region’s thriving entertainment scene. Through the awards ceremony and music conference, Big Heff provided a platform for local talent to shine and gain industry recognition.
In 2010, Big Heff launched “Big Heff’s Industry Tour,” a quarterly artists awareness tour that revolutionized the way emerging talent was promoted. The tour facilitated relationships between artists and industry influencers through retail promotion, taste maker events, radio interviews, and concert performances across the Midwest.
In 2011, Big Heff took on the role of VP for the Nerve DJs, a Midwest-based DJ group specializing in radio, club, and online promotions. Through this venture, he fostered strong bonds between artists, music, and DJs, further solidifying his reputation as a connector and tastemaker.
Today, as the CEO of Capital Structure Ent., Big Heff continues to leave an indelible impact on the music industry. His journey from humble beginnings to becoming a respected music executive is a testament to his unwavering determination and passion for nurturing talent.
At the upcoming Atlanta Hip Hop Day Festival, artists will have the privilege of meeting and learning from Big Heff firsthand. His exclusive interview with Music Insider will undoubtedly inspire and educate artists on the intricacies of artist development, record deals, and the music industry as a whole.
As the festival approaches on August 31st and September 2nd, artists have every reason to be excited about the prospect of connecting with Big Heff. His experience, guidance, and dedication to uplifting talent provide an incredible opportunity for artists to learn, grow, and take their music careers to new heights.
So, mark your calendars and join us at the Atlanta Hip Hop Day Festival to meet the extraordinary Big Heff. It’s a chance to be inspired, educated, and empowered as we come together to celebrate the vibrant spirit of hip hop and its influential figures.
